Let Us Tell Your Story

Niche Visuals is a Chicago based full video production services company. Our goal is to create a high end cinematic story that accurately illustrates your brand, captures the magic of your wedding/event, or helps you express a concept. We are not just videographers, but also filmmakers. Our passion for making films is equally applied to commercial/corporate video production, making music videos, and capturing the vibe of an event. Our videographer will create a stunning video for you, even if all you have is a rough idea. We truly believe that every brand, product, event has a story and we would love to tell yours!


Why Do I Need a Video?

A video is a powerful marketing tool. Nothing can visually represent your brand like a well produced video. A video in today’s web and social marketing environment is far more than just an illustration of your brand. Learn why you will get a great ROI by hiring our videographer.

Helps your Google ranking

By hiring our videographer you will increase your SEO efforts. Research shows that placing a YouTube video on your landing page can increase the chance of your website being on the first page of Google for a specific search by 50%. After all, YouTube is a Google service so video content, as well as strategically placed descriptions and tags within a YouTube video, will yield better search results. Additionally, YouTube videos often appear independently of the landing page and are often displayed with eye catching snippets that grab attention and improve the click-through opportunity.

Learn how to make your video increase your Google ranking here.


Engages the viewer

A video produced by our videographer will keep your viewer engaged. According to research conducted by several e-commerce companies, most viewers will not spend more than 8 seconds on your page. However, with a video, you can keep the viewer engaged in your message for an average of about 3 minutes. Furthermore, e-commerce research shows that 69% consumers watched a video multiple times before purchasing big ticket items like furniture or electronics. Hence, videos are instrumental for consumers in their research and decision making on a purchase.

Read how video will account for 69% of consumer web traffic here.


Videos are social

Nothing has been gaining more attention on Facebook than video content. According to Facebook, there are 1 billion views on Facebook each day! Most successful businesses are aware of this and are using platforms like Facebook to promote their brand using videos. Facebook is aware that people pay far more attention to videos than other content in their news feed. Hence, they have added features like automatically playing videos in the news feed. Moreover, videos are easily shared by the consumers. This can help your brand grow organically as your consumers will spread videos they find interesting and informative. The e-commerce research indicates that 41% of consumers were likely to share an appealing videos with their friends.

Learn more about how Facebook will help businesses spread their videos here.



There is so much more that a our videos can do for your brand. See why you should choose Niche Visuals for your video production project!

Why Hire Us?

So many claim they can create a great video. In fact, you might know someone that can create a video for you on a low budget. However, very few can do what we do. This is why our videographer will impress you:

Story

Every brand, event, and concept has a story, and so should your video. People are drawn to a story, and stories make a lasting impressions. Hence, our videographer will take time in crafting your story. Before any shots are scheduled, our videographers will meet with you and spend the time to understand what your message is, whether it's promoting your product or capturing your special occasion. The Niche Visuals videographer will draw up a story board and make sure that the shots visually convey your story. You might think your brand doesn’t have a good story, don’t worry, we will find it. Heck, we made a story out of a leaf being blown around the city of Chicago.

A Leaf's Life Video

Cinematic Color

Most people don’t realize that the spectacular cinematic look they watch in Hollywood movies is carefully created in post production. In fact, good filmmakers and videographers shoot what is called a “flat” image that is really muted and unappealing straight out of camera. This flat image, however, gives a filmmaker and a videographer the wiggle room during color grading. This process transforms their film. Many videographers skip this important post production step. We do not. We color grade every video we produce no matter how small the project is. After all. we want to give your video with that Hollywood look that will dazzle your viewer.

See the Difference

Sound and Music

Great sound is not typically something that grabs one's immediate attention, but nothing can ruin a good looking video like bad sound. Our videographer will have an extensive background in sound design and production. Before we did videos we were producing music, and we still do. In fact, for many of our projects, we scored the music from scratch like this one. Our videographer knows how to correctly record sound and then we do all the mixing and mastering in house. Mixing/mastering is a very important process during which all sound and music are correctly balanced. We have high end recording gear and all the software to create a great sounding mix. Many other videographers simply do not have the resources we have, and often produce videos with less than stellar sound or outsource the job, passing the cost onto you.


drone camera

Drone Capability

At Niche visuals, we have a videographer with FAA drone pilot certification. Drones can add a real production value to any corporate video production and event videos. Before the use of drones, aerial shots were only accessible to top Hollywood production houses. Today, the drones have gotten much better in visual quality, flight control, and portability. With a good drone a videographer can add that wow factor to your event or commercial video.

A Few of Our Drone Shots

Raw video production

RAW Recording in Video Production Services

We are not only videographers but also filmmakers. We can scale up video production services to a paradigm that matches that of a full movie set. One way to do this is to film in what is called RAW format. RAW recordings produce unparalleled video quality. Video produced in RAW format records an incredible amount of color and exposure level information. This format allows for more flexibility in the editing, and later color grading process where the image gains its cinematic personality. The image can be shaped to produce a cinematic effect often experienced in feature films and high end TV shows. This process is however more expensive. First, the files for RAW recording are very large, they require significantly more hard drive space. Secondly, each clip in an edit sequence requires adjusting of the color and exposure levels. Hence, RAW recording is not a good option for every project we produce. You can read more on the cost and benefit of RAW recording here.


professional videographer

Professionalism

We pride ourselves on creating incredible videos/films. Every project we create is a reflection of our work. Therefore, our videographers will work hard to make sure that the video is worthy of the Niche Visuals label. After all, your video is a reflection of our brand. All of our past clients have been really happy with the quality of our work and our commitment to the production schedule. You will love what we will create for you and you will love working with us! Just take a look at some of our testimonials from previous clients below.

Video Marketing

Video marketing is what we love.


Video Marketing: Get Your Videos Seen

Video marketing is what we love. We seamlessly take your brand from the completion of your video to social media, your website, and outlets to get eyes on your work. Our marketing team will create a custom marketing plan that works. We tailor each video marketing strategy to tell your story.


What We Do:
  • Resize and Format videos for individual platforms
  • Choose social media platforms that make sense
  • Professional Business Consulting
  • Strategize a marketing plan
  • Distribute directly to your audience
  • Paid and organic distribution
  • Track progress and adjust
  • Create additional videos out of the same footage
  • Return On Your Video Investment


Return On Your Video Investment

Shooting an amazing video is step 1. Getting that video out there and seen by your core audience is what gets you that return on investment. Social media video marketing is an essential vehicle to promote your videos. We use a common sense approach to get your videos creatively cut and formatted in an effective and interesting method on social media.


Types Of Videos We Market:
  • Corporate Videos
  • Music Videos
  • Live Event Videos
  • Educational Videos
  • Creative Video Projects
  • More Videos


How Social Media Video Marketing Works:

The first step is setting up an initial consultation for social media marketing to see if it’s a good fit. We take an in-depth look at the best platforms specifically for your business. From there, we create a custom strategy that works for you. Get your video out there today.

  1. Set Goals
  2. Define Target Audience
  3. Editing & Marketing Execution of Ideas
  4. Evaluation & Game Plan
  5. Maintenance & Growth
Our Philosophy
Our philosophy for marketing your videos is to offer full flexibility, patience, and listen to what you need while skipping the unnecessary cookie cutter steps that other marketing companies use to get you to the bottom line and accomplish what you set out for your project. If you have constant ideas or want to be totally hands off, we are flexible.



Why Hire Us For Video Marketing Services?

What differentiates Niche Visuals from other digital media companies is that we work closely with small businesses and creative people to reach the goals you set. We are Chicago based and are flexible for meetings available through phone, video calls, or in person meetings for initial consultations. We are quick and easy to work with.



Benefits Of Digital Video Marketing

By choosing to market your video, you will gain more value from the same footage. We take your professionally recorded video and create multiple, exciting videos that work on multiple platforms through editing.

  • Build An Online Presence
  • Convert To Sales
  • Increase Web Traffic
  • Gain new customers
  • Get in front of new people
  • Spread awareness
  • Promote your business
  • Reputation management
  • Create a trusted brand
  • Memorable Content Creation
  • Control your brand messaging
  • Increase potential to go viral

Social Media Marketing Goals:
  • Professionally Designed
  • Fits into your business design aesthetic
  • Follows your company’s mission statement
  • Solid goals to reach through social
  • Extend the value of your professional video

Example Of A Digital Marketing Plan

This is just 1 example of what we could do with your videos:

We can transform 10-60 minutes of professional video footage by Niche Visuals by editing, formatting and cutting it up into multiple platforms:

  • Longer form 3-5 minute video for your website
  • Multiple employee videos for your website
  • Facebook - 3 minute video formatted correctly and tailored to your target audience
  • Facebook Ads - 15-30 second videos to promote your product or services with added text and captions
  • YouTube - Post all videos we create on your channel for easy access
  • Instagram - Visually forward 15 second videos for posts and 1 minute videos for reel
  • TikTok - Multiple 10-60 second videos to promote your brand and grow your audience