Sloan - Case Study
An Ongoing National Product Release Promotion Partner
Niche Visuals is a team of creative indie filmmakers. Indie filmmakers are known as artists who combine many different talents to produce their work. This is definitely us! We come from different backgrounds, and all have our own passion projects. We are photographers, business and marketing folks, musicians, editors, colorists, animators. We often collaborate and help each other with our own creative pursuits. Above all, we love to combine our myriad of talents to produce stunning videos! Learn what makes each one of us an unique videographer. Then contact us and let us tell your story!
Niche Visuals began working with Sloan in 2022, when WHQ hired us to support their efforts to rebuild the Sloan website and brand promotion strategy. Our first video and photography project was a series of soap dispensers at the Sloan headquarters in Franklin Park, IL, outside Chicago. We were then hired to produce both video and still photography assets for the release of new products, including the TopFill Soap Dispenser, the SC Argos Pro Smart System, and the DropSpot Bottle and Water Cooler System. In addition to product releases, we have produced images for other Sloan products, captured drone footage of Chicago for their website, and shot photos and videos at various Sloan events and brand activations.
Challenge
Sloan preferred that we produce all videos and photos primarily in their small testing bathrooms at their Franklin Park, IL, headquarters and in their showroom in Chicago's Fulton Market. We did not have the luxury of a flexible studio where assets could be staged with large light panels positioned at convenience. However, small and challenging spaces have become our specialty.
For the SG Argos Pro, Sloan flew our crew to film and photograph their newest products at Sloan Park in Mesa, Arizona. Traveling for video and photo production is challenging. However, we planned a compact, portable production kit that packs into a few cases and is nimble enough to fit within small lavatory spaces inside the baseball park.
The videos we produced are now displayed on their website and across their showrooms on large LED panels. They were all produced with a team of no more than 3, using small-footprint gear.
Outcome
Our ability to deliver high-quality video and photography in challenging environments while staying within cost-effective budgets led WHQ to select NicheVisuals as its production partner for future Sloan product launches and brand activations. With Sloan's continued focus on innovation, this partnership is positioned to generate ongoing video and photo production opportunities for years to come.