Softco - Case Study
An Ongoing International Partner for Testimonials.
Softco is an Irish company that provides businesses with automation solutions for complex accounting operations. Although based in Ireland, their clients are global, and many are located in Chicago, IL.
Challenge
In 2022, during the middle of the COVID-19 pandemic, Softco reached out to Niche Visuals to film a testimonial from one of their clients. COVID restricted video productions, and the goal was to scale the production to its minimum. The client was RJOBrien with an office in Chicago Downtown. For most of the pandemic, many of Nichevisuals' projects were shot solo by its founder, Ralph Klisiewicz. This meant packing everything into one cart and a backpack, fitting into a small conference room, and setting up everything within an hour. Everyone in the room was tested for COVID a day before, and masks were only removed by those being interviewed.
Outcome
The Softco team was pleased with the footage Ralph captured at RJOBrien’s while running the production solo. The edting for the RJOBrien video was done by the Softco in-house media team, and in a total of 4 hours of shoot (with set up and breakdown), Ralph provided enough footage to cut an impactful testimonial video. In 2024, Softco reached out to us again. This time around, the pandemic was in the rearview mirror. For the next testimonial at Ortho Molecular Products, a crew of 3 set up lights and interviewed three subjects. We also had some extra time and space to capture some more dynamic B-roll shots using a gimbal. In 2026, Softco wanted to scale video production value for one of their biggest clients, Shorr. This meant more lights, more time to capture B-roll throughout the entire Shorr facility, including their packaging warehouse. Given that we have more robust post-production capabilities, Softco hired us to edit the video as well. We planned a scouting session a week before the shoot to tour the facilities, plan our B-roll shots, and discuss production details with the clients. Finally, we decided to hire a makeup artist for the shoot. Two out of the interviewees were women. Having a professional makeup artist made the ladies feel at ease and important. The ladies had fun, which made the interview fun and informative. RJOBrien Ortho Molecular Products NEW video